Push Notifications

Push notifications are short messages sent to the screens of user devices. They are delivered directly and displayed even when the application or website is inactive.

Web Push and Mobile Push

Push notifications are divided into two types depending on the sending source.

Web Push

Web Push notifications are sent through a web browser. They work through browser technologies (Chrome, Safari, Firefox) and do not require installing an application. Notifications are delivered to desktop and mobile browsers.

When to use Web Push?

• reach website visitors without installing an application
• cross-browser audience
• quick launch without developing a mobile application

For more details, see the article Web Push.

Mobile Push

Mobile Push notifications are sent from mobile applications. They appear in the notification center of a mobile device — in the notification shade of Android and iOS. To receive notifications, the user installs the application.

When to use Mobile Push?

• working with mobile application users
• higher engagement level
• access to device features (deep links, rich media)

For more details, see the article Mobile Push.

Rich Push

Rich Push is an extended push notification format with additional elements: images, buttons, actions, deeplink. Element availability depends on the platform, browser, OS, and provider.

To create a Rich Push template, use the Rich Push editor.

Quick Start

To set up Web Push:

1. Set up the resource and website
2. Set up providers

To set up Mobile Push:

1. Select providers
2. Integrate the application

Mobile Push

Web Push