Mobile Push

tip

The setup of browser push notifications is described in the corresponding article.

Mobile Push are notifications sent from mobile applications. They appear in the notification center of a mobile device — in the notification shade of Android and iOS.

Unlike Web Push, Mobile Push notifications are delivered to an installed application, not to a browser.

The delivery method of push notifications depends on the platform and application implementation:

• On Android, FCM is most commonly used, but it is not the only option: an application can work with another push service if supported on both the application and server side.
• On iOS, push notifications are delivered through APNs. The user must grant permission to receive them.

Push Tokens

A push token is a unique identifier linking a user's device to a push service. The token is assigned when the device registers in the application.

The token may change when:

• the application is reinstalled
• the operating system is updated
• notification settings on the device are changed

For reliable delivery, push tokens must be updated in the database.

Providers

Provider	Platforms	When to Use
Firebase Cloud Messaging	Android, iOS	Main provider for Android
APNs	iOS	Direct integration with Apple
AppMetrica	Android, iOS	When using AppMetrica SDK
Huawei Mobile Services	Android, iOS	Huawei devices without Google
RuStore	Android	RuStore ecosystem

caution

Yandex.AppMetrica uses Google Firebase SDK for sending. The Firebase SDK must be installed for sending.

Application Integration

For Mobile Push to work, SDK integration into the mobile application is required. The process includes:

1. Connecting the provider SDK
2. Sending subscription tokens to Altcraft
3. Processing delivery and open events

For more details, see the article Application Integration with Altcraft.

Rich Push

Rich Push allows sending notifications with extended elements: banners, buttons, deeplink. Setup is available when creating a template.

For more details, see the article Push Templates.

Quick Start

1. Provider Overview — selecting providers for your application
2. Application Integration — technical SDK integration
3. Token Import — ways to obtain tokens
4. First Mobile Push Mailing — step-by-step guide

First Mobile Push Mailing

Настройка и подключение

Mobile push уведомления приходят на устройство пользователя из мобильных приложений. Узнайте, как настроить рассылку mobile push уведомлений в Altcraft.

Провайдеры Mobile Push

Integrate your app with Altcraft